About Us | yugen-clinic.co.uk
Yugen Clinic offers state-of-the-art Coolsculpting fat freezing treatments and non-surgical rejuvenation treatments, as well as a private GP service.
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About the Clinic

We are Yugen. We’re founded and led by Doctors and we’re all about making you feel confident in your own skin.

Set in the historic Birmingham suburb of Edgbaston, we’re a clinic providing state-of-the-art solutions for permanent fat removal and non-surgical rejuvenation treatments, as well as private GP services.


Our luxurious treatment rooms, equipped with all the latest in aesthetics technology, will put you at ease during your treatments and consultations. We always aim to make your treatment as comfortable and relaxing as possible. Our highly-experienced doctors and aestheticians offer a highly personal service and will be there to guide you throughout your whole journey with us. 


We share our home with a full dental clinic, as well as providing acupuncture and paediatric services. You can find out more about these services by visiting us today.

Meet The Team



Dr Holloran MBCHB MRCGP is a highly experienced GP who has been practicing medicine for over 20 years since qualifying in 1995 at University of Wales College of Medicine.


As a GP, she focussed much of her work in areas of deprivation which led her into specialising in psychiatry and prison medicine. It was whilst working in these challenging environments that Dr Holloran first developed an interest in dermatology and scar reduction therapies and was moved to look for solutions to the visible scars, which many of her patients suffered as a result of trauma and self-harm.


A career in aesthetic medicine has been a natural progression for Dr Holloran who regards this as an area of practice which can contribute to the overall wellbeing of those seeking treatment. She is also expertly placed to provide additional care and advice and firmly believes that physical and mental good health are essential to ensuring the best aesthetic outcome. Her calm and capable manner and attention to detail, as well as her undoubted professionalism and expertise in this field, are the qualities which inspire the trust and satisfaction of her patients.



Dr. Farshid Shoja-Assadi graduated from Birmingham University in 1995 and proceeded to complete his vocational training the following year in general practice. He practiced as an associate whilst obtaining his MFGDP qualification. He then graduated in 2002 where he began a five year MSc in General Dental Practice in Birmingham University from which he graduated in 2007.


Dr. Farshid Shoja-Assadi has a special interest in cosmetic dentistry, a rewarding factor is being the creator of a new smile, and being part of his patients’ journey and watching their confidence and self-esteem grow. He has attended extensive courses in aesthetic dentistry to compliment his clinical practice. Courses include: Lumineers, advanced restorative dentistry, Orthodontics, Implantology and facial rejuvenation. Dr F Shoja-Assadi is also very keen on maintaining routine dental health; he believes the old fashioned value of preventative care is far better than a cure. Patients of Dr Shoja-Assadi’s Clinic are encouraged to attend 6 monthly dental dental-reviews.

Fash About Us

What is Yugen?

At Yugen, we understand just how important it is for you not just to feel comfortable, but to feel good, both inside and out. Giving you confidence in your new self is what matters most to us. Our goal is to redefine your understanding of confidence, and we do so through care, attention and experience. We believe confidence not only comes from the way you look, but from an overall feeling of health and wellbeing. We are perfectly placed to provide a well-rounded treatment from the inside out.

We take our name from the Japanese concept of “Yugen”. Yugen is at the core of appreciation of beauty and art in Japan. It represents the feeling behind the beauty, much like our own practise – taking value from the experience, rather than the beauty itself – the very essence of what we hope to achieve.